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Branding & Visual Identity

Your brand speaks before
you say a word

We design visual identities that communicate who you are, what you offer, and why they should choose you. With coherence, craft, and personality.

How we
work

A collaborative process where your input matters at every stage. No surprises — results that last.

Step 01

Discovery

We start with a questions session to understand your business, your audience, your competition, and what you want to communicate. The more you share, the better the result.

Step 02

Visual exploration

We research references, define the aesthetic territory, and present a moodboard with the proposed visual direction to validate before designing.

Step 03

Logo & identity design

We develop the logo and core identity elements: color palette, typography, and basic applications. Two revision rounds included.

Step 04

Full visual system

We expand the identity to all touchpoints: stationery, social media, presentations, packaging, or whatever your brand needs.

Step 05

Delivery & brand guidelines

We deliver all files in ready-to-use formats (AI, SVG, PNG, PDF) and a brand guidelines document explaining how to apply the identity correctly.

What you'll receive

Everything your brand needs to communicate consistently across every channel and format.

Logo & variants

Primary version, reduced version (icon), horizontal version, and black & white version. All formats for any use case.

Color palette

Primary, secondary, and supporting colors with HEX, RGB, and CMYK codes for digital and print use.

Typography system

Heading and body typefaces selected for your brand, with defined hierarchy and scales.

Basic stationery

Business card, letterhead, email signature, and corporate folder — ready to print or use digitally.

Social media templates

Profile and cover designs for Instagram, LinkedIn, and other platforms relevant to your business.

Brand guidelines

Document defining how to (and how not to) use the identity: correct usage, incorrect usage, spacing, and approved backgrounds.

Is this for you?

We work with businesses across different industries and stages. What they share: a desire to stand out with a professional, consistent image.

🚀

New ventures

Starting from scratch and need an identity that builds trust from day one.

🔄

Rebrandings

Your brand already exists but feels outdated or no longer represents who you are today.

👤

Personal brands

Independent professionals, consultants, coaches, or creatives who want to stand out.

🏢

Growing businesses

Businesses scaling up that need a stronger, more cohesive identity across the team.

🛍️

Products & e-commerce

Product brands that need to stand out on social media, packaging, and sales channels.

🎨

Studios & agencies

Design studios, marketing agencies, or any creative service that needs to project quality.

Common questions

The full visual identity process takes 3 to 5 weeks, depending on scope and the speed of revisions. The base logo can be ready in 1 to 2 weeks if the brief is well-defined.
We present 2 to 3 conceptually distinct proposals in the first round. Once a direction is chosen, we refine it with two additional revision rounds included.
Yes, we offer different scopes depending on where your business is. We can start with the logo and palette, then expand the identity later when you need it.
Once the project is complete and paid, all files are yours with full usage rights. We deliver the editable source files (AI, SVG) in addition to the distribution formats (PNG, PDF, JPG).
In most cases, the moodboard we validate together beforehand ensures we're heading in the right direction. If you're still not convinced, we analyze the specific situation and find the best solution together.
Branding and web design are separate but complementary services. We can do both in parallel or sequentially: identity first, then the site — which is the order we recommend.

Got a project in mind?

Tell us about it and we'll get back to you with a clear proposal within 24 hours.

Contact

Tell us everything you need.

We reply within 24 business hours

Prefer to write directly? contacto@estudiobento.com.ar