Web design · Hospitality

Aruma

A calm website for Aruma, a boutique retreat in Bariloche, designed to present the stay and support availability enquiries.

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Project

A calm experience for a boutique refuge.

Aruma presents a digital exploration for a boutique retreat in Bariloche, designed to bring the atmosphere of its landscape into a first online visit.

The case focuses on a calm, sensory visual direction that leaves room to imagine the stay and enquire about availability.

Client: Aruma
Industry: Boutique hotel · Bariloche
Type: Web and digital identity
Year: 2024

Analysis

Problem and solution.

The problem

The website had to convey landscape, calm and the desire to stay.

The presence needed to suggest landscape and calm without overloading the experience.
Availability information needed a visible path.
The visual tone had to feel right for a boutique retreat.

The solution

An immersive, clear and distinctive presence.

A restrained visual direction that prioritises atmosphere and reading.
A composition that brings the retreat closer before arrival.
A direct path to enquire about availability.

Project images

The landscape as a starting point.

A restrained, sensory visual language brings the refuge closer to people still imagining it.

Process

From landscape to digital experience.

01
Using landscape as a guide
We defined a presence that takes the setting as its visual starting point.
02
Building the atmosphere
We worked with rhythm, space and content to suggest a calm experience.
03
Making the enquiry visible
We integrated availability as a clear next step within the journey.

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