@estudio_bentocontacto@estudiobento.com.ar

Beats · Flyers

Beats developed a collection of flyers to communicate dates, artists, and event series for a DJ music production company. The system had to be flexible enough for every event to have its own personality, while keeping a visual intensity aligned with the world of electronic music.

Discover project
Beats · Flyers

Project

27 pieces to announce music, artists, and dates through an identity in motion

This collection brings together 27 flyers designed to support Beats’ communication across different events, dates, and artists. Every piece had to capture attention in seconds while resolving essential information: who is playing, when it happens, and where to find it.

Rather than repeat a fixed formula, the system relies on contrast, image, typography, and high-impact composition. This lets each flyer answer to its event’s mood without losing the visual energy that connects the series.

The result is a versatile communications archive: pieces made to circulate on social media, support a busy schedule, and give every date its own presence.

Analysis

Problem & solution

The Problem

Each event needed to differentiate itself quickly without losing the coherence of an actively programming production company

→Information for every date had to remain clear within fast-consumption formats
→Artists and event series called for different visual tones without making the communications feel fragmented
→The series had to work on social media, where every piece competes for attention on a small screen
The Solution

A flexible, direct, high-impact flyer system for communicating artists, dates, and distinct atmospheres

✓Created typographic and photographic compositions with strong contrast and clear hierarchies
✓Adapted the visual language to different artists, venues, formats, and event moods
✓Built a consistent collection that carries Beats recognition across 27 individual pieces
Result

Flyer archive

27 pieces made to announce dates, artists, and event series. Select one to view it at full size.

Process

From a single date to a visual series capable of supporting a full schedule

01

Reading each date

We identified artists, venues, times, and the specific mood of each event to determine what should lead each flyer visually.

02

Visual direction

Every piece found its own combination of photography, colour, typography, and texture, always within an energy aligned with Beats.

03

Information hierarchy

We organised names, dates, and locations to keep communication immediate even when viewed at social media’s reduced formats.

04

A moving series

The full set was conceived as a living archive: a collection where each flyer adds variety while reinforcing the production company’s character.

Do you have a date or a brand
in motion?

We can turn your event information into a clear, intense visual piece ready to capture attention.

Write to usWhatsApp
Keep Exploring

Branding projects

Beats
Branding

Beats

Beats is a visual identity for a DJ music production company. The project starts with a high-impact typographic mark designed to move naturally between the energy of electronic music, event communication, and the different touchpoints of a contemporary production company.

View project
SuperFIT
Branding

SuperFIT

SuperFIT is a brand identity for a women-focused personal training practice. The system combines an energetic, approachable presence with assets for classes, digital communication, working materials, and apparel.

View project
Terra Dulce
Branding

Terra Dulce

Terra Dulce is a brand identity for an artisan alfajor offering. The system combines a warm, traditional presence with assets designed to identify flavours, support packaging, and make every delivery recognisably part of the same brand.

View project